KOA

Brand Clarity Audit

KOABrand Clarity Audit

Complimentary · Brand Foundation Tool

Let’s audit your brand.

Answer fifteen questions honestly. There are no wrong answers — only clarity waiting to be found. Your results include a scored diagnosis across five brand pillars, your clearest strength, and your most urgent gap.

Positioning

01 / 15

How would you describe your current positioning in your market?

I don’t know what makes me different from competitorsI have a general sense but struggle to articulate it clearlyI can describe my positioning but it’s not reflected in my brand yetMy positioning is clear and consistently communicated everywhere

02 / 15

When someone asks what you do, you:

Give a different answer every timeHave a rehearsed answer that doesn’t quite feel rightHave a clear answer but it doesn’t translate to my brand visuallyHave a defined, consistent answer that reflects my brand perfectly

03 / 15

In one or two sentences, describe what you do and who you do it for.

Don’t overthink it — write it the way you’d say it out loud.

Audience

04 / 15

How well do you know your ideal client?

I’m trying to appeal to everyoneI have a general idea but I’d serve most people who come my wayI have a specific client in mind but haven’t fully defined herI know exactly who she is — her values, pain points, and desires

05 / 15

When you create content or copy, you’re writing for:

Anyone who might be interestedWomen small business owners generallyA specific type of business owner in a specific industryOne specific woman I can picture clearly

06 / 15

Describe your dream client. Who is she, what does she want, and what’s standing in her way?

Be as specific as you can — this is where clarity begins.

Messaging

07 / 15

How consistent is your messaging across your website, social media, and other touchpoints?

Inconsistent — different platforms feel like different brandsSomewhat consistent but not intentionalMostly consistent but I’m not sure it’s landingClear, consistent, and I hear it reflected back by clients

08 / 15

Your brand’s core message — the one thing every visitor should understand immediately — is:

Unclear, even to meSomething I know internally but haven’t communicated wellWritten somewhere but not consistently appliedDefined and visible across all of my touchpoints

09 / 15

What is the one thing you want someone to understand about your brand within five seconds of landing on your website?

Say it plainly — not poetically.

Visual Identity

10 / 15

Your current visual identity — logo, colors, fonts, imagery — was chosen:

Based on what I liked at the time or what was trendingWith some intention but no real strategy behind itWith a general aesthetic direction in mindBased on a clear positioning strategy and specific client profile

11 / 15

When you look at your brand visually, it feels:

Like it could belong to anyoneClose, but not quite rightReflective of my aesthetic but not my positioningExactly like the brand I set out to build

12 / 15

What does your current visual identity get wrong about you — and what should it say instead?

Honest answers here lead to the clearest diagnosis.

Brand Voice

13 / 15

Your brand voice — the way you write captions, website copy, emails — is:

Not something I’ve thought about intentionallyInconsistent depending on the day or platformGenerally consistent but not formally definedDefined and immediately recognizable as mine

14 / 15

When a client describes your brand to someone else, you believe they say:

Something different every timeSomething accurate but genericSomething that captures my aesthetic but not my strategySomething that captures exactly what I intended

15 / 15

Write three words you want your brand voice to embody — and one thing you never want it to sound like.

Be specific. “Professional” is not a brand voice.

Your Brand Clarity Audit generates instantly

Please answer all fifteen questions before generating your audit.

KOA

Auditing your brand foundation

Your Brand Clarity Audit

Your brand, diagnosed.

What follows is an honest assessment of your brand’s current foundation — scored across five pillars. Use it to understand exactly where to focus next.

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out of 40

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Generating…

Positioning

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/ 8

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Audience

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/ 8

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Messaging

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/ 8

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Visual Identity

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/ 8

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Brand Voice

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/ 8

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Pillar Diagnosis

01 — Positioning

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— / 8

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Generating…

02 — Audience

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— / 8

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Generating…

03 — Messaging

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— / 8

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Generating…

04 — Visual Identity

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— / 8

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Generating…

05 — Brand Voice

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— / 8

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Generating…

Your Clearest Strength

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Generating…

Your Most Urgent Gap

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Generating…

Ready to go further?

Your foundation is waiting.

Now that you know where the gaps are, let’s close them with strategy.

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